Get Applied Wisdom for Nonprofits

Applied Wisdom for Nonprofits: Eight Practical Tools for Leadership is a compact and lively handbook for anyone who works in a nonprofit organization.

Jim Morgan believes that whatever your job title, you can improve your management skills with understanding and practice.

He shares his proven insights into management through easy-to-remember maxims called “Morganisms,” designed to allow individuals or teams to think about—and then apply—management principles to complex, real-life situations.

Each of the eight short chapters includes “discussion prompts” for people at all levels of your organization, carefully designed to provoke a lively dialog between executive directors, emerging leaders, and board members.

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I am offering anyone involved with a non-profit organization a complimentary copy of the ebook and the print version of Applied Wisdom for Nonprofits.

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If you would like additional copies of the print book please email and let us know how you plan to use the books. The complimentary print copy is currently available only in the United States (print copies can be purchased from for shipment worldwide). Complimentary books are available to all in both formats below. You may download the ebook and request a print version.

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How to Use the Book

Each chapter of Applied Wisdom for Nonprofits starts with a Morganism, describing it in context. Then you’ll find three sets of topics to prompt discussion. The Morganisms are organized for the emerging leader, executive director, and board member. These are approximate designations. For me, an “emerging leader” is anyone at any level of a nonprofit who seeks to contribute to the organization’s success. By “executive director” I’m thinking of the person at the top, sometimes called CEO, founder, or president. The “board member” category speaks for itself.

But these prompts are not just for one group or the other. I encourage you to read the full set to have a broader perspective on the different roles within your organization. As much as anything, I hope it will provoke conversations among those three groups on how to excel in a fast-changing world.

About the Author

James C. Morgan has worked extensively in the worlds of both for-profit and nonprofit organizations.

He ran Applied Materials Inc. for nearly three decades—one of the longest tenures of any Fortune 500 CEO. The company was near bankruptcy when he joined; when he retired as CEO in 2003, Applied was a multi-billion-dollar global leader with more than 15,000 employees.

In the nonprofit arena he has served as both a California and a global director, and co-chair of the Asia Pacific Council of The Nature Conservancy (TNC). In 1993, along with his wife, Becky Morgan, a former California senator, he founded the Morgan Family Foundation. More recently, they founded the Northern Sierra Partnership, which fosters collaboration among conservation organizations in order to preserve and restore one of the world’s great mountain ranges.

Jim also served as Vice Chair of President George W. Bush’s President’s Export Council and as an adviser to President Bill Clinton and Congress on U.S.-Pacific trade and investment policy. He was an active member of the Young Presidents’ Organization (YPO).

Early Reviews for Applied Wisdom for Nonprofits

I can’t recommend Jim Morgan’s Applied Wisdom for Nonprofits highly enough. It is jam-packed with practical ideas and tools that helped Jim achieve his remarkable success as a business CEO and nonprofit and philanthropic leader.

Jim ThompsonFounder & CEO, Positive Coaching Alliance

Jim Morgan’s book of ‘Morganisms’ for nonprofits offers strong coaching for emerging leaders, great reminders for seasoned executives, and helpful guidance for both new and experienced board members

Ellen MoirFounder and CEO, New Teacher Center