Applied Materials is one of Silicon Valley’s great success stories and it helped propel the digital revolution. Jim Morgan was its CEO for nearly 30 years. When he retired Applied Materials employed over 15,000 people in 18 countries.

Applied Wisdom: Bad News Is Good News If You Do Something About It is both an autobiography and a book of pragmatic business advice. Jim Morgan’s management techniques are not reserved for high tech. He shows how the same approaches, tools, and values work at any scale, from start­ups to middle management in a global corporation. Through his later career in philanthropy, Morgan learned that his techniques are effective in the non-profit sector as well. Rich in stories and practical examples, it’s a must-­read for those seeking a timeless and proven management manual.