Applied Materials is one of Silicon Valley’s great success stories and it helped propel the digital revolution. Jim Morgan was its CEO for nearly 30 years. When he retired Applied Materials employed over 15,000 people in 18 countries.
Applied Wisdom: Bad News Is Good News If You Do Something About It is both an autobiography and a book of pragmatic business advice. Jim Morgan’s management techniques are not reserved for high tech. He shows how the same approaches, tools, and values work at any scale, from startups to middle management in a global corporation. Through his later career in philanthropy, Morgan learned that his techniques are effective in the non-profit sector as well. Rich in stories and practical examples, it’s a must-read for those seeking a timeless and proven management manual.
About Jim Morgan
Excellent managers are not born. They develop by learning: to identify critical driving forces in their environments; to build momentum by timely decision-making; to collaborate in a transparent and ethical manner; to implement basic structures and processes in an overall climate of respect.
Applied Wisdom is designed to help anyone who wants to learn to make better decisions, manage more effectively, and more successfully lead organizations. I talk about my personal journey, embedding in my stories a set of tips and insights that have worked for me over a long career that began in the low-tech world of farming and vegetable canning but eventually led me to manage high-tech innovation on a global scale. As my involvement in non-profit organizations increased, I realized those same tips work in the non-profit sector as well. I was motivated to share them in a way that I hope is useful to a wide audience of managers working their way up the ladder or running small organizations.
“Having worked in both the for-profit and nonprofit sectors I was looking for a management book which could effectively span both worlds. Applied Wisdom is just the book I was looking for and I love it. The format of the book is terrific: stories from Morgan’s career interlaced with Morganisms, which are one paragraph management truisms. I think just reading through all the Morganisms alone is well worth the price of admission! Applied Wisdom is an easy read and it gives very practical and important advice on managing and growing a business of any size. I highly recommend it.”
President, Wildlife Conservation Network
I have been a beneficiary of Jim’s wisdom and this book makes his wisdom come alive for new and experienced leaders alike.
Managers of any size business or non-profit group will find solid advice for building agile and effective organizations.
Jim is one of the icons of Silicon Valley… Applied Wisdom reinforces the importance of going beyond slogans and lip service and committing to basic, but very important values.
Applied Wisdom is a treasure trove of useful insights from a true master of leadership in the business of technology.
Applied Wisdom is a must-read for anyone who wants to have a more productive, focused and motivated team.
If you want to be a better manager follow Jim’s straightforward prescription and tips.