How to Use the Book
Each chapter of Applied Wisdom for Nonprofits starts with a Morganism, describing it in context. Then you’ll find three sets of topics to prompt discussion. The Morganisms are organized for the emerging leader, executive director, and board member. These are approximate designations. For me, an “emerging leader” is anyone at any level of a nonprofit who seeks to contribute to the organization’s success. By “executive director” I’m thinking of the person at the top, sometimes called CEO, founder, or president. The “board member” category speaks for itself.
But these prompts are not just for one group or the other. I encourage you to read the full set to have a broader perspective on the different roles within your organization. As much as anything, I hope it will provoke conversations among those three groups on how to excel in a fast-changing world.
About the Author
James C. Morgan has worked extensively in the worlds of both for-profit and nonprofit organizations.
He ran Applied Materials Inc. for nearly three decades—one of the longest tenures of any Fortune 500 CEO. The company was near bankruptcy when he joined; when he retired as CEO in 2003, Applied was a multi-billion-dollar global leader with more than 15,000 employees.
In the nonprofit arena he has served as both a California and a global director, and co-chair of the Asia Pacific Council of The Nature Conservancy (TNC). In 1993, along with his wife, Becky Morgan, a former California senator, he founded the Morgan Family Foundation. More recently, they founded the Northern Sierra Partnership, which fosters collaboration among conservation organizations in order to preserve and restore one of the world’s great mountain ranges.
Jim also served as Vice Chair of President George W. Bush’s President’s Export Council and as an adviser to President Bill Clinton and Congress on U.S.-Pacific trade and investment policy. He was an active member of the Young Presidents’ Organization (YPO).