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Applied Materials is one of Silicon Valley’s great success stories and it helped propel the digital revolution. Jim Morgan was its CEO for nearly 30 years. When he retired Applied Materials employed over 15,000 people in 18 countries.

Applied Wisdom: Bad News Is Good News If You Do Something About It is both an autobiography and a book of pragmatic business advice. Jim Morgan’s management techniques are not reserved for high tech. He shows how the same approaches, tools, and values work at any scale, from start­ups to middle management in a global corporation — and even to non-profits. Rich in stories and practical examples, it’s a must-­read for those seeking a timeless and proven management manual.

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Buy the Book

The paperback, including signed copies, the audiobook and additional copies of the ebook are available now at the following locations.

Amazon iTunes Audible GreenApple

All profits from this book will be donated to philanthropic causes

I have been a beneficiary of Jim’s wisdom and this book makes his wisdom come alive for new and experienced leaders alike. 

Henry M. PaulsonChairman, The Paulson Inst., former U.S. Treasury Secretary

Managers of any size business or non-profit group will find solid advice for building agile and effective organizations.

Meg WhitmanCEO Hewlett Packard Enterprise, former CEO eBay

Jim is one of the icons of Silicon Valley… Applied Wisdom reinforces the importance of going beyond slogans and lip service and committing to basic, but very important values.

Willem P. RoelandtsChairman of the Board of Applied Materials, Inc.

Applied Wisdom is a treasure trove of useful insights from a true master of leadership in the business of technology.

G. Dan HutchesonCEO and Chairman of VLSI Research

Applied Wisdom is a must-read for anyone who wants to have a more productive, focused and motivated team.

Mark R. TercekPresident and CEO, The Nature Conservancy

If you want to be a better manager follow Jim’s straightforward prescription and tips.

Heidi RoizenOperating Partner, Draper Fisher Jurvetson

Applied Materials     The Nature Conservancy     Norther Sierra Partnership     Cornell University